Quintessential Australian beauty and an icon of London are finally united.
This month sees Luna Bronze officially reach global cult status, launching onto Cult Beauty.
Luna Bronze, Australia’s top-rated vegan and organic sunless tanner, has redefined false tan since their launch in 2015. When brand co-founder Maddy was diagnosed with a form of skin cancer in 2014, she and best friend Rhiannon made a commitment to tanning without the sun. Luna Bronze, born out of a market gap for a skin-loving, beautifully-scented, sustainably sourced and naturally high quality self tanning solution, has since grown to a collection of six vitamin-enriched products for the face and body and is ready to join the biggest names in beauty on a global stage- via Cult Beauty.
Founded by Alexia Inge and Jessica Moore in 2007, Cult Beauty grew from frustration with the noise and saturation in the beauty industry and a wish for an online space that stocked only the very best in global beauty and nothing less- a Beauty Hall of Fame.
“The story of how Cult Beauty was founded is very similar to our Luna Bronze journey,” says Maddy. “Both companies were founded out of the need for something that did not exist. Our messages are aligned, which makes this relationship all the more exciting.”
“Partnering with Cult Beauty was an obvious decision for Maddy and myself, as Cult Beauty only sell products that are stamped with their iconic ‘Cult’ status,” agrees Rhi. “To have Luna Bronze stocked with the UK’s number one online beauty retailer brings our ‘Tanning. Minus the Sun.’ ethos to an entirely new audience.”
The Cult Beauty customer understands that, when they make a Cult Beauty purchase, they will be delivered a product that has earned that cult status badge- a product that will exceed expectations, redefine a category and that you’ll savour every last drop of.
Having already redefined the self tanning category here in Australia, the inclusion of Luna Bronze within the Cult Beauty portfolio provides discerning UK customers with an organic sunless tanning solution.
“Luna Bronze is such a distinct range within the tanning category, and we’re thrilled to bring the UK market a fresh choice, with 63% of millennials choosing to shop natural and organic beauty brands” says Rhi.
“It’s an exciting time for green beauty- and for Luna Bronze.”