I’m sort of a self tanner junkie so I try a lot of different brands. For starters, I love that LB is all natural ingredients and I think that makes it stand out from the rest. I also really enjoyed the express tan with this. I don’t have to leave it on all night and that’s important to me because I hate sleeping with it on like BB. I still didn’t care for the smell.. I think that may be hard to get around when it comes to self tanning products though so I’ve come to terms with it. I don’t particularly love the way it applies, it seems to adhere very fast (which may be bcz it is express) and I feel like it does not go a long way for that reason. I never had a problem with streaking on this one though which made me happy. Overall, I enjoyed it. I don’t think I will buy again only because the price is a bit steep in my opinion.