Self tanning has become a popular alternative to traditional sunbathing and of course we are here for it (go you sun-safe queens!). Getting a sun-kissed glow without the harmful effects of UV rays is the only way to tan in our eyes, however, achieving and maintaining a long-lasting self-tan can be a challenge.

In this guide, we will explore four proven strategies to help you enjoy that beautiful bronzed look for an extended period - whether you're jetting of on holidays, trying to make your tan last for multiple events or simply just getting the most wear out of one bottle!

Step 1: Exfoliation is Key

The first step to a longer-lasting self-tan begins before you even reach for your self-tanner – it's exfoliation. Exfoliating your skin is crucial for ensuring an even, streak-free tan. Dead skin cells can accumulate on the surface, leading to patchiness and a short-lived tan.

To exfoliate effectively, start by using an exfoliating mitt in the shower. Pay special attention to areas prone to dryness, like elbows, knees, and ankles. Exfoliating removes dead skin cells, creating a smooth canvas for your self-tanner to adhere to.

Step 2: Choosing the Right Self-Tanner

Selecting the right self-tanner is paramount to achieving a long-lasting tan. Consider factors like your skin type, undertone, and the shade you desire. We have various self-tanning products available, including lotions, mousses, and sprays.

For fair skin, opt for self-tanners with lighter shades like Glow Gradual Tanning Moisturiser and Radiant Self Tan Lotion, while those with deeper skin tones can experiment with darker shades such Eclipse Tanning Mousse and Total Eclipse Tanning Mousse. Our high-quality self-tanners include moisturising ingredients to prevent dryness and flaking.

Step 3: Application Techniques

Proper application is a make-or-break factor when it comes to self-tanning. Even the best self-tanner won't perform well if applied haphazardly. To achieve a natural, long-lasting tan, follow these application techniques:

• Start with a Clean Canvas: After exfoliating in the shower, dry your skin thoroughly. Ensure it's free of any residual products, like lotion or oils.
• Use a Self-Tanning Mitt: Our self-tanning mitt is your best friend when it comes to an even tan. IT will spread the product smoothly and avoid staining your hands.
• Apply in Sections: Divide your body into sections (arms, legs, torso) and work on one area at a time. Apply the self-tanner in circular motions, ensuring even coverage. Be extra careful around joints and creases to avoid dark spots.
• Allow Time to Dry: After application, let the self-tanner dry for at least 10-15 minutes before putting on clothing. Avoid sweating or water exposure during this time.
• Double-Check for Streaks: Once your self-tan has dried, check for any streaks or uneven areas. If you spot any, apply a small amount of product to the area and blend to correct them.

Step 4: Post-Tan Care

Your self-tan journey doesn't end once the product is applied. To extend the life of your tan, follow these post-tan care tips:

• Moisturise Daily: Hydration is key to maintaining your self-tan. Apply a moisturizer every day to prevent dryness and help your tan fade evenly. Opt for a hydrating lotion with minimal fragrance.
• Avoid Hot Showers and Baths: Hot water can strip your tan faster. Opt for lukewarm showers and baths instead. Also, be gentle when drying off, as rubbing your skin vigorously can cause your tan to fade more quickly.
• Use a Self-Tan Extender: Glow Gradual Tanning Moisturiser is designed to extend the life of your self-tan. It contains a subtle amount of DHA that helps touch up your tan as it naturally fades.
• Regularly Exfoliate and Reapply: As your self-tan gradually fades, exfoliate your skin every few days and reapply the self-tanner to maintain the desired shade.

Achieving a longer-lasting self-tan requires a combination of careful preparation, product selection, application techniques, and post-tan care. Exfoliation sets the stage, while choosing the right self-tanner ensures a harmonious shade. Applying your self-tanner correctly and caring for your skin afterward are equally vital for preserving that gorgeous, sun-kissed glow.

By following these four proven strategies, you'll be well on your way to a beautiful, long-lasting self-tan that turns heads and keeps you feeling confident throughout the year. Happy tanning!